About Us

Pureborn Organic has been keeping Kiwi babies warm and snuggly in their beautiful organic cotton baby wear since 2008. A family business based in Queenstown, we are focused on delivering a quality and ethical product to the NZ marketplace. The range has grown and evolved over time and we have listened to our customers to be able to provide a range of quality basics.

The current business evolved from a small seed of an idea that the original owner Catherine Hawkins had when she had her first baby in 2007. Discovering that there were not many high quality, mid-priced organic cotton options on the market for babies and toddlers in New Zealand she decided to launch her own quality organic cotton label, Pureborn Organic. 

All Pureborn Organic products are made with 100% organic cotton that is grown, harvested and produced in a sweatshop-free environment in India. The dyeing process incorporates eco-friendly principles, products are AZO free and have not come into contact with any heavy metal dyes. We carry the Global Organic Textile Standard and stand by the quality of our beautiful range.

We are very proud of our high quality product and am happy to be able to offer it to the market at competitive prices. Organic should be a choice driven by want not finance.

The Pureborn Organic range is available from retailers nationwide and online.