About Us

Catherine Hawkins launched Pureborn Organic in 2008 after returning home from a decade working in marketing in Asia and the UK.

Discovering that there were not many high quality, mid-priced organic cotton options on the market for babies and toddlers in New Zealand she decided to launch her own quality organic cotton label, Pureborn Organic. Her background in branding and marketing and passion for eco culture married perfectly and Pureborn Organic evolved.

"All pureborn organic products are made with 100% organic cotton that is grown, harvested and produced in a sweatshop-free environment in India. The dyeing process incorporates eco-friendly principles, products are AZO free and have not come into contact with any heavy metal dyes. We carry the Global Organic Textile Standard and stand by the quality of our beautiful range"

"I am very proud of our high quality product and am happy to be able to offer it to the market at competitive prices. Organic should be a choice driven by want not finance." 

With a positive reception from the marketplace Catherine and the team now supply over 40 shops nationwide and are looking to export markets for the future.

With free international shipping Pureborn Organic is a great choice for parents all over the world.